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Meet Alaa AlHumoud

Hi, I’m Alaa AlHumoud.

Founder of Shine In English KW, English teacher, wife, and mum of three.

I’ve been teaching English since 2023, but Shine didn’t start with a business plan.

It started when I helped my brother prepare for an English exam. I discovered how much I loved taking something that felt difficult and breaking it down until it finally made sense.

When I later began teaching children, I kept noticing the same problem.

Some children knew their letters and sounds. Some could read familiar books. Some had memorized hundreds of words.

But give them a word they had never seen before, and they didn’t know what to do.

They guessed. They looked at the picture. They waited for help.

That changed the way I thought about teaching reading.

I didn’t want children to simply look like readers. I wanted them to have the skills to work out unfamiliar words independently.

So instead of asking, “How can I give this child more practice?” I started asking:

“What skill is missing?”

That question is at the heart of everything I do at Shine In English.

I look closely at how a child reads, identify where the breakdown is happening, and teach those skills explicitly and systematically.

I don’t rush children forward because of their age or school year. I build from what they can actually do, strengthen the foundations, and move forward when they’re ready.

Because my goal isn’t to help a child memorize another book.

It’s to build a reader who can eventually say:

“I know what to do.”

I build readers, not memorizers.

Kuwait · Science of Reading

Confident English readers, built one sound at a time.

Shine In English creates structured, joyful English learning for young children. Digital programmes, printed workbooks, and guided practice designed by a teacher.

What I offer

Everything under the Shine In English brand, in one place.

Why Shine In English

Science of Reading

Every activity follows an explicit, systematic phonics sequence, with no guessing from pictures.

A real teacher's voice

All instruction and modelling is recorded by a teacher, not a synthetic voice.

Made for Kuwait

English and Arabic support throughout, with local delivery and local support.

Questions?

I'm happy to help you choose the right starting point for your child.

+965 96099944